Build Your Personal Brand With a Book
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Branding by Books™ helps people with a message to share turn their ideas and stories into an authority-building book that creates trust, positioning, and long-term opportunity.
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Built with you. Aligned with your voice. Designed to last.
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As Seen On
Ryan Crittenden, Ph.D.
"The Branding by Books crew was really great to work with. Not only were they creative and collaborative, they are great people. I thoroughly enjoyed the entire process. I would highly recommend Branding by Books to anyone feeling stuck and wanting to make this goal a reality."
Paul Peterson
"Branding by Books was instrumental in getting my book from concept to completion. They were with me every step of the way, providing education, encouragement, technical know how, writing guidance and general moral support throughout. Everything this first-time author needed.
The team has a deep bench, with expertise in every aspect of developing, publishing and marketing a book. Highly recommended!"
Keith McLachlan
"The entire process of working with Branding By Books was seamless. From creating the content, to the creative, launch & promotion, they have been wonderful to work with!
I particularly appreciated that Bobby approached me about the "story" I wanted to tell as it related to my business.
I enjoyed my time working with Gaby since she was integral in helping me get the book ready for final manuscript and launch.
But the entire team are great to work with! I highly recommend them if you are looking to create meaningful content to promote your business or platform!"
Dr. Funke Afolabi-Brown
"I had the honor of writing and publishing my first book and was at a loss for where to start. Bobby and the Branding by Books team were referred to me by a friend
I had a great experience working with them, from inception to bringing the book to life. All the team members were very responsive and professional and honored my wishes. They were very patient while walking me through the process and made what seemed like a daunting goal become achievable.
I highly recommend Branding By Books if you want a well-experienced team to help bring your dream to life."
Judith Pinkerton
"Bobby Goodwin caught my vision and introduced it to me with suggested book titles and 12 outlined chapters, somehow reading my mind. Not having the luxury of time to find a publisher (again), I immediately engaged Branding by Books and found his team to be excellent in creating, organizing, editing and designing the books, all the while supporting me with loving, patient and encouraging support as I organized my thoughts onto their responsive, systematized docs.
If you are thinking about writing "thee" book, you'll have it done with ease utilizing Bobby's team at Branding by Books. They stay with you through the book release to capture top release ranking utilizing their well-researched keywords, primary marketplace and target audience categories. Your book could also live in perpetuity on Amazon with automated selling in Kindle, paperback and hardcover formats!"
Marilyn P. Wiles & John A Wiles PhD
"Working with Branding by Books was an absolute game-changer for bringing Your Coach is Your Compass to life. Their expertise, guidance, and support made the entire publishing process seamless and stress-free. From refining the book’s presentation to ensuring its reach, they provided invaluable insights every step of the way. I’m incredibly grateful for their dedication and professionalism—highly recommend them to any author looking to elevate their work!”
Lisa Bichsel
"BBB helped focus my book concept and created a pathway from ideation to final publishing. All along the way, they were there to provide structure and guidance and encouragement for my project. I really appreciated (enjoyed) BBB's sensitivity to this project's importance/value to me. They understood it was a big commitment and would be a high-visibility endeavor, so they were never tasks masters or critical about my desire to rework the copy and get it right, since it was understood how it would be a direct reflection on me with the finished product.
I would absolutely recommend BBB to anyone who is considering writing/publishing a book or even those who aren't certain yet if it's for them. Having an exploratory call and watching Bobby's videos will definitely help you make your decision."
Brand-First Book Strategy Approach Â
We define the book’s positioning, audience, and role in your personal brand before writing begins—so it builds credibility and transformation, not just content.
Guided or Done-With-You Creation
Choose guided writing or hands-on assistance. Either way, our voice-to-book system and full editorial support protect your voice while minimizing time investment.
Built to Be Used, Not Just Published
Your book is launched and marketed as a front-end brand asset—built to create trust, clarify positioning, and support long-term visibility and leads.
The Book-to-Brand Engine
A simple, repeatable system for turning a book into a working brand asset
THE BOOKÂ
(Your Vehicle)
Your book carries your ideas, expertise, and story into the world—building trust, showcasing your methodology, and positioning you as the authority while pointing readers toward your offers.
Why this works:
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Establishes credibility
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Clarifies positioning
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Creates a durable brand assetÂ
THE HIGHWAYÂ
(Your Funnel)
A book only creates value when it moves. We connect it to traffic platforms and owned funnels—guiding readers from visibility to engagement through clear on-ramps and off-ramps.
Why this works:
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Prevents books from “collecting dust”
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Turns attention into action
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Bridges borrowed audiences to ownedÂ
THE FUELÂ
(Your Traffic)
Visibility powers the system. We drive traffic through social platforms, partnerships, and other people’s audiences—bringing consistent attention, leads, and momentum to your book and brand.
Why this works:
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Keeps the system active
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Compounds reach over time
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Feeds long-term brand growth
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Becoming the Compass by Ryan Crittenden, PHD
#1 Amazon new release
Leadership Isn't About Having All the Answers
It’s about asking better questions—and becoming the kind of person others want to follow.
In Becoming the Compass, Ryan Crittenden, Ph.D., invites you into the fictional world of Horizon Valley—where a group of relatable, imperfect characters wrestle with the heart of leadership. At its core is Alex, a rising leader navigating chaos, mentorship, and self-discovery.
Through their stories, you'll uncover four transformative principles—each one grounded in trust, clarity, and resilience—that will forever reshape how you lead others, and how you lead yourself.
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The Catalytic Customer by Paul Peterson
#1 Amazon new release
Maybe the Problem Isn't the Process.
We’ve spent decades trying to manage innovation into existence, process by process, phase by phase, sprint by sprint. And yet too often, what comes out the other side is safe, predictable, and forgettable.
Maybe the problem isn’t the process. Maybe it’s who we’re listening to.
This book introduces a different kind of customer, not the loyalists or loudest voices, but the catalytic ones. These are the people who engage deeply, push products to their limits, and challenge assumptions that no longer hold. They don’t just react to what is— they help shape what could be.
The Catalytic Customer is a field guide for product leaders, marketers, and insight professionals who are tired of the echo chamber and ready to build with the people who see the future coming and are already demanding more from it.
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So You're Launching a Medical Device By Lisa Bichsel
#1 Amazon new release
Launch Smarter, Not Harder: Must-Read for Medical Marketers!
This hands-on guide walks you through every stage of bringing a medical device to market—from research and regulatory approvals to go-to-market strategy and long-term growth. Packed with tools, insights, and real-world strategies, it's designed to help medical marketers navigate complexity and launch with confidence.
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Beyond Tired by Funke Afolabi-Brown, MD
#1 Amazon new release
Transform Bedtime Battles into Peaceful Nights
Bedtime doesn’t have to be a struggle, nor does it have to leave you feeling helpless night after night. In Beyond Tired, Dr. Funke Afolabi-Brown, a respected sleep medicine physician, delivers a comprehensive guide to understanding and resolving your child's sleep issues—from infancy through the teenage years.
This book is more than a sleep guide; it’s a lifeline for parents who feel they’ve tried everything. Dr. Afolabi-Brown uses her extensive expertise to equip you with knowledge and strategies that empower you to take action. She doesn’t stop with the children; the book includes a bonus chapter dedicated to ensuring moms reclaim their rest.
Begin on your journey to better sleep today and discover how transforming nighttime routines can lead to happier days for your entire family. Beyond Tired is your key to unlocking the secrets of restful sleep, making it an indispensable resource for any parent seeking solace from sleepless nights.
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The Executive's Guide to IT by Robert Flanagan
#1 Amazon new release
Harnessing Technology for Real Business Impact
The Executive's Guide to ITÂ is a must-read for C-level executives and business owners seeking to transform their organizations through strategic IT alignment. This insightful guide breaks down the evolution of IT from a mere support tool to a powerful driver of business efficiency and growth. You will discover a compelling roadmap for navigating the complexities of IT integration, with practical steps to modernize systems, reduce inefficiencies, and harness technology to meet their business objectives.
The book tackles common misconceptions about IT in companies and provides a fresh perspective on leveraging technology proactively—beyond the outdated 'fix-it-when-it-breaks' approach.
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The CMO's Data Playbook by Geoff Tucker
#1 Amazon new release
60 Days to Harness Your Marketing Data's Origins, Journey, and Destiny for C-Suite Impact
Marketing leaders today face intense pressure to deliver measurable, data-driven results that directly impact business growth. The CMO’s Data Playbook offers a clear, actionable roadmap to help you transform your marketing data into meaningful outcomes in just 60 days. By mastering the origins, flow, and destiny of your data, you’ll gain the tools to align marketing efforts with company goals and demonstrate your value to the C-suite.
This book breaks the transformation process into digestible, daily tasks, guiding you through the essentials of data management—cleaning, integrating, and leveraging data for smarter decision-making. Whether you’re navigating gaps between marketing and sales metrics or presenting ROI to leadership, this playbook provides the strategies you need to build confidence in your data and its impact on revenue.
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I Want an A-Level Marriage! by Dr. Raymond Lockery
#1 Amazon new release
Transform Your Marriage Today!
I Want an A-Level Marriage! by Dr. Raymond Lockery and Linda Lockery is now available on Amazon! This transformative book guides couples on a journey to build deeper intimacy and connection through the Five Essentials: honesty, authenticity, transparency, safety, and trustworthiness. Drawing from over 25 years of experience as a pastor and counselor, Dr. Lockery shares real-life stories and practical wisdom to help couples overcome the challenges that often lead to disconnection.
More than just a relationship guide, I Want an A-Level Marriage! tackles the emotional epidemic of loneliness and the spiritual battle that impacts love and unity. The Lockerys offer actionable strategies to break through unspoken expectations, unhealthy coping mechanisms, and past wounds, helping couples cultivate a marriage that thrives.
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Your Coach is Your Compass
#1 Amazon new release
Your Ultimate Guide to Thriving with a Personal Coach
This essential guide will help you discover coaching's profound impact on personal and professional growth. It will explore how coaching can shape lives, refine skills, and unlock potential, giving you the knowledge to start your coaching journey effectively.
Explore key concepts, such as the pillars of trust and the coach’s role, and learn what to expect from your coaching sessions. Understand the dynamics of a successful coaching relationship and how it can help you overcome obstacles and achieve your goals. Each chapter is crafted to help you better understand the coaching process and its transformative power.
Whether you are just contemplating coaching or are ready to enhance your abilities, this book offers a clear and practical approach to achieving personal and professional fulfillment. Start transforming your life today by unlocking the powerful benefits of coaching.
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The Thoughtful Executive by Mike Hamilton
#1 Amazon new release
Get Ready to Lead With Strategy, Confidence, and Heart
In today’s fast-paced and ever-evolving business landscape, effective leadership demands more than just technical expertise—it requires strategic foresight, emotional intelligence, and the ability to navigate complex organizational dynamics.
The Thoughtful Executive: A Guide to Strategic Leadership offers a practical, insightful guide tailored for CEOs, board chairpersons, and senior teams of small to medium-sized organizations. Drawing from decades of experience working with organizations across various industries—particularly those connected to financial services—this book explores the key areas that drive organizational success.
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Thriving Through Adversity by Judith Pinkerton
#1 Amazon new release
Transform Your Mental Health with the Healing Power of Music
In Thriving Through Adversity: Prescriptive Playlists to Reclaim Joy, Peace, and Purpose in Life, Judith Pinkerton reveals how music can be a profound healing tool. This groundbreaking book, paired with the Key2MEE® music app, guides you in transforming your life through music therapy-informed self-care.
Music’s power to influence emotions is undeniable, and Judith Pinkerton’s Music4Life® Music Medicine Protocol shows how it can heal or transform PTSD, addiction, and other challenges. Thriving Through Adversity offers practical tools, scientific insights, and compelling case stories, helping you harness music's transformative power to overcome adversity and enhance well-being.
Unlock the power of music to influence your life—pick up Thriving Through Adversity today and embark on a journey toward holistic healing and empowerment.
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Triumphing in Truth by Ace Aspiras
#1 Amazon new release
Transform Your Life by Turning Trials Into Testimonies
Ace, the respiratory therapist who treated the first COVID-19 community spread patient in the U.S., shares his journey of liberation in Triumphing in Truth: Transforming Trials Into Testimonies. This book will show readers how to turn their darkest trials into powerful testimonies of strength and resilience.
Through Ace's inspiring story, readers will discover how to unlock the power to create positive, lasting change in their lives. They will learn to transform loneliness, bitterness, and anger into courage and hope, while tapping into a wellspring of strength for personal growth and reaching their true potential.
About the Founder: Bobby GoodwinÂ
I started Branding by Books after spending a decade afraid to write the book everyone told me I should. Not because I wasn’t capable — but because I was afraid of visibility.
What changed everything was realizing that books aren’t about perfection or timing. They’re about connection, trust, and impact. Today, we help entrepreneurs turn their ideas into books that build real brands — without losing their voice or disappearing from their business.
